
Meeting babies’ expectations
We know that babies are tender, they want to feel nurtured, safe, loved, and they also have special and unique needs. That's why we kept babies' expectations as the highest of our priorities throughout every step of the creation of our products.
To understand better what babies want, we did in-depth researches; we focused on understanding their skin's special needs, we immersed in their perception of life at the moment, and we predicted their needs for the future.
There are three main things to know: 1. Your baby's skin is sensitive and special, that is what their products should prioritize. 2. Skincare should respect and be age-adapted to the evolution of babies' senses, then no fragrances for newborns, ever. 3. Babies want a clean world to grow in.
We invite you...
Parents are making decisions for their children every day, and even if you usually choose what’s best for them, we invite you to go deeper when making a choice, on why and how it benefits your baby.
We assure you that taking a little more time to think about this will end up changing your expectations too.